Press Release

Official Customer Service Week 2008 Theme Announced

(Boonton, NJ, May 23, 2008) — The Customer Service Group has announced the official theme and logo for Customer Service Week 2008.

This year’s theme is One Team - One Goal^TM.

Both the words and the graphic representation speak directly to the importance of working together to achieve the most important goal of any service organization: customer satisfaction.

According to designer Sarah Benardos, the theme is graphically represented by three people with their hands clasped and arms raised in a traditional gesture of camaraderie and success. “We feel that this image (for which three of our own service representatives posed) is both instantly recognizable and a very positive symbol for all service and support teams.”

The theme and logo also offer flexibility, says CSWeek.com Relationship Manager Mary Dalessandro. Managers may define team and goal to meet their current needs and objectives. For example, one organization may define the service team as the entire company while another may limit the meaning to those serving customers directly. Likewise, one company may define their goal broadly as customer satisfaction while another may focus on a more specific goal such as improving first call resolution rates. “The possibilities are as broad or as narrow as you need them to be,” she continues. “And we hope to spark some interesting conversations along these lines.”

The logo will be imprinted on a wide range of decorations, rewards and gifts, which will be used in customer service departments, call centers and help desks as service professionals around the globe celebrate Customer Service Week.

Background

Customer Service Week was developed in 1988 to focus national attention on the importance of customer service and honor the people who serve and support customers. This year’s celebration will take place from October 6 - 10.

Additional information is available at the Customer Service Week website (www.CSWeek.com). which provides the following resources:

• Background on Customer Service Week
• Information on companies celebrating
• Agendas from successful celebrations
• Email bulletins providing step-by-step details on planning and organizing a celebration
• Print-ready puzzles, which can be incorporated into every celebration
• Play-ready games, for every size group
• Interactive email postcards for thanking frontline reps, internal and external customers.

The site also features a full range of materials, imprinted with the 2008 Customer Service Week logo including decorations, gifts and rewards.

About the Customer Service Group

For more than 20 years, the Customer Service Group has helped customer service, call center and help desk managers increase productivity, improve service quality and boost customer satisfaction, loyalty and retention. The Customer Service Group publishes Customer Service Newsletter and The Customer Communicator.

Website: http://www.CustomerServiceGroup.com