Press Release

Reengage and Motivate Your Employees

(Boonton, NJ, Jul 30, 2009) — In a recent survey conducted by employee recognition consultant Globoforce, employees admitted that morale and productivity are in a state of decline due to recessionary cutbacks.

According to Derek Irvine, chief marketing officer and head of strategy for Globoforce, companies need to address this through efforts that facilitate communications to calm fears; articulate company goals, values and direction; and re-energize employee morale and productivity.

In the July issue of Customer Service Newsletter, Irvine recommends "strategic recognition" as a cost-effective and high impact way to accomplish that. "By communicating regularly and recognizing the hard work happening within the walls of your organization with small, frequent rewards that reinforce company goals and values, you can infuse life back into your talent base, lift employees out of this recessionary rut and inspire new levels of energy and enthusiasm," Irvine says.

To reengage employees in a recession, Irvine recommends that service managers:

• Be accessible and address concerns openly.
• Show employees they respect and value them.
• Remember that recognition offers a higher return on investment than bonuses.
• Recognize everyone, not just top performers.

About the Customer Service Group

For more than 20 years, the Customer Service Group has helped customer service, call center and help desk managers increase productivity, improve service quality and boost customer satisfaction, loyalty and retention. The Customer Service Group publishes Customer Service Newsletter and The Customer Communicator.

Website: http://www.CustomerServiceGroup.com