Frontline Reps
Training Guides
15 Steps to Writing Effective Email
15 Steps to Writing Effective Email
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5-1/2" x 8-1/2", softcover, |
The amount of customer email continues to rise, and at most organizations, responsibility for responding falls to the customer service department.
Are your reps ready for this challenge? Unfortunately many are not.
Most customer service reps have never been trained in the basics of business writing. And even reps with the most polished phone skills can sometimes come across as overly formal, unclear or even careless in their writing.
The good news is that many of the skills and techniques that reps have honed in working with customers over the phone also apply when dealing with customers via email. Reps just need to develop a few key skills for dealing with the written word.
Thats where 15 Steps to Writing Effective Email comes in. It will help your reps transfer their phone skills to email and start them on the path to professional, customer-friendly writing.
To learn more about 15 Steps to Writing Effective Email, you may read the sample section, Slow down and read between the lines. Youll see how much useful, skillbuilding information is packed into a brief half page of this practical guide.
15 Steps to Writing Effective Email is provided in packages of 10. Youll have a copy for each of your reps so that everyone benefits from its powerful message.
Table of Contents
Step 1: |
Slow down and read between the lines |
Step 2: |
Determine whether email is the best way to respond |
Step 3: |
Organize the letter |
Step 4: |
Make your message clear |
Step 5: |
Keep it brief |
Step 6: |
Set the right tone |
Step 7: |
Use good grammar |
Step 8: |
Carefully consider your word choice |
Step 9: |
Use formatting to make your message easier to read |
Step 10: |
Provide full contact information |
Step 11: |
Avoid triggering spam filters |
Step 12: |
Use a strong subject line to capture the recipients attention |
Step 13: |
Use spell-check |
Step 14: |
Proofread one last time |
Step 15: |
Create email templates to answer frequent questions |
Checklist: |
Watch out for these frequently misused words |
Checklist: |
Email review tips |
Your Guarantee of Satisfaction
15 Steps to Writing Effective Email is guaranteed. We want you and your reps to use this valuable resource and put its ideas to work in your department. Then, if you are not 100% satisfied, you may return your copies within 30 days for a full refund.
About the Publisher
15 Steps to Writing Effective Email is published by the Customer Service Group.
The Customer Service Group provides management and training materials through its newsletters, The Customer Communicator and Customer Service Newsletter, books, and Customer Service Week support materials.



